Project:
Reebok: Trail Collection
Agency:
Roundhouse Agency
Services:
Key Art, Compositing, Creative Retouching, Retouching, Graphic Design, Post Production
Photography:
Chris Colls (Gigi Hadid Capsule Collection)
Emiliano Granado (Trail Collection)
Details:
Ensemble and Gigi-focused productions on location at California’s Vasquez Rocks, in combination with an evocative, futuristic design language, generated engaging otherworldly storytelling, video and imagery that goes Beyond Wild.
Imagery and video from the campaign composed retail, digital and social toolkits – content of which appeared across channels with messaging that spoke to making a literal and figurative escape. Fashion and culture media responded to the striking compositions, Gigi’s participation, and the product collections themselves.