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Gabe Bledsoe Design
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Nikeland x Roblox

Project: NIKELAND x Roblox

Agency: Skylight Collective

Services: Key Art, Compositing, Art Direction, Graphic Design, Campaign Assets, Design Systems, Post Production

Details: NIKELAND isn’t a campaign—it’s a persistent, evolving world. Working closely with the Nike Global Brand and Brand Creative teams, we designed a Roblox experience that would empower kids and inspire them to imagine the future of sport. We continued to collaborate after launch, rolling out updates around brand and holiday initiatives like Airtopia, Air Max Day, Cup Clash and key sport moments. We provided visual direction, campaign assets, map updates and gameplay ideation—all the guidance needed to bring some of the world’s biggest athletes like—LeBron and Giannis—into the Nike metaverse.

The result was a huge success—over 9 million people have visited NIKELAND, and the experience has been featured in Hypebeast, The Wall Street Journal, NPR, and more.

Nikeland_Roblox_Running_man_Hero.png
Nikeland_Roblox_Digital_Laptop_1810.png
Nikeland_Roblox_Lebron_Hero_Product_1810.png
Nikeland_Roblox_Lebron_Hero_Social_1810.png
Nikeland_Roblox_AirMaxDay_1810.png
Nikeland_Halloween_Keyart_1810.png
Nikeland_Holiday_NYE_Keyart_1810.png
Nikeland_WWC23_Keyart_1810.png
Nikeland_Roblox_Welcome_screens_1810.png
Nikeland_Roblox_Giannis_Hero_Product_1810.png
Nikeland_Roblox_Giannis_Hero_Social_1810.png
Nikeland_Roblox_Wheatpaste_OOH_1810.png
HO21_Kids_Nikeland_Airmax21_Cloud_M_Image_RGB_1810.jpg
Nikeland_Roblox_Hero_Product_1810.png
211116_Nike x Roblox_Game Dev_R2 Game Screenshots_02 WORLD OF SPORT copy.png

Gabe Bledsoe // Art Direction + Design: Image