Project:
Reebok: Kendrick Lamar Club C Capsule
Agency:
Roundhouse Agency
Services:
Graphic Design, Compositing, Creative Retouching, Retouching, Art Direction, Photoshoot, Post Production
Photography:
Roundhouse Productions
Details:
To help promote Kendrick Lamar’s take on the Club C silhouette, Reebok approached us to develop key visuals and retail executions that embody strength, power, and passion. Playing off of Kendrick’s “Untitled Unmastered” album, the overall visual language focuses heavily on anonymity and abstractionism. The canvas backdrop is borrowed directly from the footwear to set the stage for a product with an inconspicuous identity. My roles were associated with concept development, photoshoot art direction, and execution of all key visuals.